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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Jun 9, 2017

Secret agent Bond liked it “Shaken, not stirred” but the legendary actor who played 007, Sir Roger Moore liked his treats covered chocolate and served on a stick. According to the late actor’s pal, Chrissy Iley, Moore invented the Magnum ice cream. As we swelter in our podcast studio at Eulogy’s secret London hideout, we hope that Magnum maker Walls will release special Bond edition ice cream that’s licensed to chill.

 

Recent referendum and election predictions have left pollster YouGov red-faced, so the company has devised a controversial new methodology. Some media have accused the research agency of wonky maths, but one tabloid’s reaction to YouGov’s hung parliament prophecy was more extreme. Presenter Ollie Pink goes crimson with anger when he smells a rat: is it a case of the publisher finding fault when the facts don't support its narrative? 

 

The new Wonder Woman film has broken box office records. Proof that audiences will flock to a superhero film with a female lead, directed by a woman. Will this be the film that finally breaks the glass ceiling for female directors? 

 

She’s modeled haute couture but ex-supermodel Heidi Klum’s latest fashion line is going to be decidedly budget friendly. She is launching a new range with discount supermarket, Lidl. Will this clever partnership make Lidl the go-to retailer for fashionistas? 

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