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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: May, 2018
May 25, 2018

Tesco is removing the ‘best before’ dates from some of its pre-packaged fruit and veg, in a bid to reduce food waste. Will getting rid of ‘best before’ stop perfectly good food from ending up in the bin? Or is it a recipe for confusion?

The Chelsea Flower show is underway and a slew of celebrities, including a gaggle of the Royal family, have already visited to admire the award-winning horticulture. But with corporate entertaining increasingly frowned upon – as companies strive to navigate new anti-corruption regulations – how much longer can the show go on?

Waitrose has announced it is changing the colour of its plastic bottle caps, from black to clear. The retailer claims black ones are harder to recycle and the move could save 17 million tons of plastic a year from going to landfill. Is our love affair with single-use plastic truly over? Or is 17 million tons just a drop in the ocean of plastic we throw away each year?

The interview is over. After nearly fifty years, Interview magazine – founded by Andy Warhol in 1969 and nicknamed “the Crystal Ball of Pop” – has closed down. It is the latest in a series of magazine closures. What would a fortune teller predict for the future of magazine publishing?

May 18, 2018

Okay, okay. He’s not the immediate heir—but we love a bit of poetic license. This week, royal wedding fever has swept across the nation ahead of Prince Harry’s nuptials to American actress Meghan Markle.

From the mounting speculation over who will walk Meghan down the aisle, to Prince George and Princess Charlotte’s roles in the bridal retinue, details of the big day have continued to emerge throughout the week. Many brands have also taken the opportunity to get involved, but are we feeling wedding fatigue?

Away from the royal wedding, it’s also Mental Health Awareness Week—with charities working to break the stigma around mental health. Research from The Mental Health Foundation – widely reported in the media – found that many of us have been affected by stress, with 74% of adults feeling overwhelmed or unable to cope at some point over the past year.  

Far from camping and lighting fires, The Scout Association this week announced plans to introduce a new skills-focused strategy in a bid to boost membership. It’s hoped the ‘Skills for Life’ initiative will appeal to a diverse range of potential members, with a focus on employability skills to give scouts an edge in the competitive jobs market.

It has also been an interesting week for Facebook, which debuted its Youth Portal this week. The new sub-site contains explainers on everything from how to get the most out of its products to privacy and data collection policies. But will this latest attempt to reach the teen audience work?

May 11, 2018

The theme of this year’s Met gala, ‘Heavenly Bodies: Fashion and Catholic Imagination’, was embraced with gusto as celebrities dressed up in truly eye-popping outfits. Were the outlandish costumes simply divine, or was the whole party in devilishly poor taste?

The UK enjoyed the hottest May Bank holiday weekend on record, with temperatures warmer than Madrid, Athens and Miami. However, after fun in the sun, much miserable rain is forecast. Whatever the weather, you can be sure it will always be a hot topic of conversation in the UK. 

Google held its annual Input/Output (I/O) developer conference in California. Among a host of big announcements was the news that its virtual assistant can now use realistic sounding language to book appointments. Is this a fantastic leap in technological advancement, or is the uncanny mimicry of human speech downright creepy?

Katy Perry has ended her six-year feud with Taylor Swift by extending an olive branch—literally. Swift posted a picture of the branch, alongside a handwritten apology note from Perry, on Instagram. Have these popstars really buried the hatchet, or is this a timely stunt to garner media coverage?

May 4, 2018

On this week’s podcast, Chloe Redfern, James Steward and Beth Hunt discuss everything from power poses to mega-mergers.

It’s been a big week for two of the UK’s leading supermarkets, Sainsbury’s and Asda, as their mega-merger was announced to the world. Sainsbury’s boss Mike Coupe could hardly contain his excitement and was even caught on camera singing a rendition of ‘We’re in the money’ before an interview with ITV News.

The UK has a new home secretary, following on from Amber Rudd‘s resignation on Sunday evening. News of her successor Sajid Javid’s appointment dominated the front pages, but it was his ‘power pose’ outside his new office that got people talking. 

Since David Attenborough’s Blue Planet series aired at the end of last year, the importance of cutting down on plastic waste has been put firmly on the agenda. Now a new café in Covent Garden is taking eco-friendly dining to new levels. ‘Rubbish Café’ is a pop-up serving a zero-waste menu, with everything from speciality coffee to food from sustainable chef Tom Hunt.

Away from caring for the planet, this week the government and tech sector announced plans to invest £1 billion in the UK’s AI future. The money will fund training for specialist computer science teachers, AI PhDs and the development of a new talent programme.

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