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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: June, 2017
Jun 30, 2017

After weeks of talks, Theresa May’s Conservatives and the Democratic Republic Party have reached a deal. But it comes with a hefty price tag ̶  £1bn pounds. Is it a bung? A bribe? Or a bonanza? More importantly, is this the final bill, or will the DUP’s support be something that keeps on costing?

Snapchat has a new map feature, which according to its marketing spiel is a ‘whole new way to explore the world!’. But child safety groups are worried about the risk of stalking and bullying if young users make their location public. Is Snapmap a super fun social media innovation, or a potentially scary stalker tracking tool?

What floats, is the size of three football pitches, has a dentist, a police office and a bakery? The new HMS Queen Elisabeth warship. Is the UK’s new sea base the pride of the Navy? Or is it a £6 billion blunder that should be scuttled?

It’s been 50 years since the installation of the first modern day cash machines in the UK ̶ we now withdraw billions from them each year. But are we moving towards a cashless future, or will lovely lucre be dolled out of machines for years to come? 

A BBC Watchdog investigation has found traces of poo in iced coffee in branches of Starbucks, Costa and Caffé Nero. Stories like this are sure to turn your stomach and leave a bad taste in your mouth. But will the aversion linger? Has this unappetising finding put a dent in the reputation of the high street coffee giants? 

First of his name, Darren Jones MP made a memorable speech to Parliament. Just how important is a name? Were Darren not called Darren, would his rousing speech still sound as sweet?

Jun 23, 2017

The UK experienced a heatwave this week, with the hottest day in June for 40 years. Royal Ascot considered relaxing its dress code, the TUC urged employers to let staff ditch suits during the hot weather and trains were delayed by the wrong kind of sun on the tracks. Rain or shine, we Brits love to gripe about the weather. 

What's that coming over the hill, is it a monster? No, it’s the ground shaking under the march of retailer goliath Amazon. UK supermarkets were left quaking in their boots when it was announced that Amazon had bought Whole Foods. Are bricks and mortar supermarkets scuppered? Will Amazon achieve total grocery domination?

Where we’re going we don’t need labels. M&S announced plans to laser the barcode and sell by dates into the skin of avocados. A headline grabbing PR stunt? Or is this the innovative alternative to labelling of the future? More importantly, what other fresh produce will the laser work on?  Can you laser the best before date on to a kumquat?

Forget help buying your railcard and a cake on your birthday, Glassdoor has revealed the most quirky and outlandish perks employers are offering their staff. From puppy leave to secret holidays, companies are going all out to prove they value their staff. But does having an office sauna really attract talent? 

Parents in New Zealand were in the dog house after a ‘Scooby Snacks’ mix up. Confusion was caused by the cartoon character on the packaging which made it look like a tasty treat for children, but inside was dog food. This is not the first time packaging has caused confusion. Were the parents to blame? Or did the supermarket put the snacks in the wrong isle? How tasty are dog treats?

Jun 15, 2017

From its announcement to its result, the 2017 General Election took us by surprise. After copious columns predicting certain victory for May, the media is now forced into contrition and has changed its tune. But have any lessons been learnt?

They’re big, red, juicy and now available in XXL. Responding to a bumper crop of strawberries, retailers have started selling 1-kilogram punnets of the summery treat. But which brand will capitalise on this berry abundance? And, crucially, do the giant ones taste as sweet?

 UK shoppers spend more on online groceries than any other country in the world, according to new figures. Driven by convenience; made possible by the country’s geography—the figures are certainly encouraging for e-commerce retailers. But, with less than one-third of consumers buying their groceries online, it’s not yet goodbye for bricks-and-mortar stores.

Hillary Mantel, acclaimed author of Wolf Hall and Bring Up the Bodies has, in the first of five Reith Lectures to be aired on BBC Radio 4, argued that in death “we enter into fiction” and the lives of the dead “are given shape and meaning by the living”. But not everyone agrees—particularly historians who claim that the fictionalised fill-ins employed by Mantel in her historical tomes pose a serious danger of distorting the truth for future generations.

 McDonald’s in France has decided that some burgers are just too fancy to be eaten with your hands. It is now offering plastic cutlery with its range of gourmet burgers. Will this be just the ticket to tempt more discerning diners or a risky move away from the core identity of global fast food chains?

Jun 9, 2017

Secret agent Bond liked it “Shaken, not stirred” but the legendary actor who played 007, Sir Roger Moore liked his treats covered chocolate and served on a stick. According to the late actor’s pal, Chrissy Iley, Moore invented the Magnum ice cream. As we swelter in our podcast studio at Eulogy’s secret London hideout, we hope that Magnum maker Walls will release special Bond edition ice cream that’s licensed to chill.

 

Recent referendum and election predictions have left pollster YouGov red-faced, so the company has devised a controversial new methodology. Some media have accused the research agency of wonky maths, but one tabloid’s reaction to YouGov’s hung parliament prophecy was more extreme. Presenter Ollie Pink goes crimson with anger when he smells a rat: is it a case of the publisher finding fault when the facts don't support its narrative? 

 

The new Wonder Woman film has broken box office records. Proof that audiences will flock to a superhero film with a female lead, directed by a woman. Will this be the film that finally breaks the glass ceiling for female directors? 

 

She’s modeled haute couture but ex-supermodel Heidi Klum’s latest fashion line is going to be decidedly budget friendly. She is launching a new range with discount supermarket, Lidl. Will this clever partnership make Lidl the go-to retailer for fashionistas? 

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