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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: April, 2017
Apr 28, 2017

Kim K, was photographed by paparazzi in Mexico in an itty bitty bikini, but  horror of horrors she has cellulite. Piers Morgan look away now, we know it’s just too shocking to be believed. Kim may be a social media mega star with a supreme amount of junk in her trunk, but there are definite dimples on her assets. The big questions is: who cares?

 

Serena Williams has called IIie Nastase’s nasty comments about her unborn child ‘racist’. With comments so clearly out of bounds the International Tennis Federation has launched an investigation into the Romanian tennis captain. Why did the  former men’s world No. 1 think it was appropriate to speculate on William’s child?

 

From playing a fictional hero, film hunk Tom Hardy has become a real life one by chasing down a moped thief while filming in London. The muscle-bound star proved that all those hours getting into shape for camera have not been wasted on mere blockbuster entertainment.

 

Has wacky packaging or ‘wackaging’ gone too far? Founder of the Leon fast-food restaurants is adamant it has, calling it “unbelievably irritating and infantile.” But do consumers enjoy a fun pun? Or is it truly what’s inside that matters?   

 

Outgoing head of UCAS has said students shouldn’t worry about getting a job for six months after graduating. However her comments didn’t chime with many who pointed to scarcity of graduate jobs and need to repay student loans. Even well meaning advice, as the adage goes, can be ill received.  

 

Greggs the high street baker has been shortlisted for a Responsible Business Award following its inclusive policy of hiring former convicts. So next time you tuck into a pasty, not only can you enjoy its tasty pastry goodness, but feel morally satisfied as well. Nice one Greggs!   

 

Apr 20, 2017

After months of insisting there wouldn’t be a general election until 2020, on Tuesday, Theresa May changed her mind. Hold on to your hats people, the UK is going to the vote in the fourth major poll in four years! The excitement was just too much for Brenda from Bristol who summed up what many people were feeling when she told a BBC reporter You’re joking? Not another one!

Meanwhile North Korea heightened global stress levels when it announced it will test missiles weekly, despite – or perhaps because of – growing tensions with the US. It’s disturbing situation that urgently needs some swift diplomacy.

Back in Blighty and Prince Harry was the source of some much needed positive news. The heir to the throne gave a frank interview to the Daily Telegraph about his struggle with grief and decision to get counselling. Thus proving that mental health issues can affect anyone and helping to break down the barriers that stop people talking about their struggles. Nice one Harry!

In Tech land, Facebook shared its vision of the future at its F8 conference. Forget the diet, quit the gym... were going virtual. From new VR product spaces to AR camera filters, we are all getting an upgrade. It’s Facebook’s world and we’re just living in it.

Just when you thought the people of Liverpool couldn’t despise the Sun newspaper any more, Kelvin MacKenzie stokes fresh controversy by comparing Everton FC player Ross Barkley to a gorilla. Kelvin has already been suspended by News UK, but with the Mayor of Liverpool reporting the columnist to the police over what he claims were racist comments, the consequences for the outspoken journalist could be career ending.  

For the full report, listen in as Chloe, Ollie, and Harry pick apart the biggest stories of the week. If you want to hear more come visit us at http://www.eulogy.co.uk/views/.  And if you have any feedback, please get in touch podcast@eulogy.co.uk.         

Apr 13, 2017

It can be difficult to please everyone with just the one global message in the polarised world of 2017, but Pepsi has admirably managed to achieve the impossible: unite almost everyone – from Breitbart to the Guardian – behind a single reaction to its latest ad. What a shame that reaction was characterised by cringing and squirming.

 

But, while their creative team might be on the naughty step, Phil Borge praises how deftly the comms team dealt with the fallout. It was swift, apologetic and humble.

 

The same cannot be said for United Airlines, which is still fumbling its way through a PR nightmare since Monday, when a video surfaced showing a passenger being forcibly removed from an overbooked flight.

 

Brutal and bloody as this video was, it is still easier to watch than the tangled web of statements, excuses and misjudgements which followed in its wake. 

 

“Between lawyers and brand consultants, United Airlines is treading a fine line; clumsily and possibly after a few drinks.”

 

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Another mess comes in a more grave form: the Syria conflict, which is drawing in more nation states and more geopolitical danger by the minute.

 

Dominating the newscycle over the past fortnight, the crisis came to a head last Friday when the US launched a missile strike on airbases controlled by the Syrian government, in reaction to the use of chemical weapons – believed to be orchestrated by Assad – mere days before.

 

Both Russia and Iran threatened military force against the US if there was further action from the superpower.

 

This is now, in all but name, a proxy war. Relations between Russia and the US are now so strained as to be comparable to the Cold War.

 

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OC&C Strategy Consultants released a report which found that Google and Facebook will take 70 per cent of all digital ad spend by 2020.

 

Press Gazette, the trade website for UK newspapers and magazines, took umbrage to this news, promptly launching an emotive campaign to ‘stop the duopoly from destroying UK journalism’.

 

Apr 6, 2017

It’s a perfectly reasonable thing to say at the end of an interview, that next time you might give the journalist a slap. Nothing at all wrong with that, nothing threatening, aggressive, or totally out of line, red-card-worthy, offside, or just plain wack-a-doodle. Nope, that’s just a very normal way to end an interview.

 

In other news...

 

Theresa May is visiting Saudi Arabia for talks with their government. Will she wear a headscarf? Or will she do a Michelle Obama and let her luscious locks fly free in the face of Foreign Office recommendations that women cover their hair?

 

Apple has pulled out of its partnership with Imagination Technologies, dealing out a potentially fatal blow. Which goes to show that you don’t get to be a tech colossus without cultivating a killer ruthless streak.

 

Finally... the Italians may have invented it but, for one British pizza chain, that’s no reason not to show them how to make better. This week Franco Manca announced plans to open a restaurant in Italy. It may seem counter-intuitive, but with 33 UK restaurants already there is clearly something right about their recipe. 

 

 

 For the full report listen in as Chloe, Nicola and Adam pick apart the biggest stories of the week. If you want to hear more come visit us at http://www.eulogy.co.uk/views/  And if you have any feedback, please 

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