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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: October, 2018
Oct 31, 2018

This week on The Headliner: Ryanair faces controversy after a racist passenger causes trouble on the plane, whilst John Lewis announces that DVDs may have finally had their day. In Social Media Snapchat has been pipped to the post as Instagram becomes more popular among younger audiences. Finally, Thomas the Tank Engine announces a host of new, diverse train characters.

Oct 19, 2018

This week on The Headliner: Strictly dance partners Seann Walsh and Katya Jones are papped kissing, and the world goes gaga over the news that Meghan and Harry are expecting. Ladbible buys Unilad, and a new tool reveals that some influencers may not have the clout they claim.

 

Oct 12, 2018

This week on The Headliner: Heathrow airport has been fined is £120,000 for a data breach, Pret a Manger is engulfed in a reputational crisis and the WWF has used a hologram to get people talking about illegal wildlife trafficking. We also discuss the latest episode of The Apprentice and the news that Johnston Press has been put up for sale.

Oct 5, 2018

This week on The Headliner: Europe stands together in Ryder Cup triumph, the public reacts to new restaurant tipping rules, and this time it’s Boris running through fields of wheat. We also discuss a 26-year-old entrepreneur whose sportswear brand is already worth £100m, and calls for new guidelines limiting the time children spend on social media.

Oct 2, 2018

After months of speculation, the battle for Sky finally came to a head with Comcast out-bidding Rupert Murdoch’s Fox. The US cable giant submitted an eye-watering £30bn bid, equating to £17.28 per share. Shortly afterwards Fox announced it would sell all its shares—marking the end of Murdoch’s association with Sky, the business he founded in the 1980s.

Pret a Manger hit the headlines this week following the news that that teenager Natasha Ednan-Laperouse, who had a severe sesame allergy, died after eating a sandwich that did not have its ingredients labelled. Her death came as allergy sufferers were warned of an EpiPen shortage, with manufacturer Mylan experiencing supply problems.

In need of a digital detox? Apple’s latest iOS update includes ‘Screen Time’, a new feature that logs how much time people spend using apps on their phones. But could this new feature impact campaigns on social media?

Finally, following a series of controversial campaigns and negative press, craft beer brand BrewDog has announced plans to ditch ‘shock tactics’ in favour of a more traditional marketing strategy. It admitted that recent campaigns have been ‘inappropriate’ and signalled a return safer territory, focusing on its products rather than wider social issues.

 

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