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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: June, 2018
Jun 29, 2018

The World Cup is in full swing, but anyone hoping to watch the game with a cold beer or even a refreshing glass of something softer may be disappointed. This week, brands such as Coca-Cola were forced to pause production at certain plants, as seasonal maintenance shutdowns caused a shortage of CO2.

 On the subject of drinks, Waitrose this week launched a range of wine in cans. Designed as an environmentally friendly alternative to bottles for the festival season, will wine-lovers be willing to embrace it?

The way we listen to music has changed drastically over the past few years, and this week it was announced that the UK singles chart will now count video consumption from platforms like YouTube. Other changes will also impact streaming services, with ad-funded streams significantly down-weighted.

Finally, images showing the family separation crisis taking place in Texas sent shockwaves round the world, but perhaps even more unbelievable was the jacket chosen by Melania Trump when she visited. With the words “I really don’t care. Do U?” etched across the back, the first lady’s wardrobe choice dominated the front pages. Her spokesperson told CNN “there was no hidden message”, but many were not convinced.

Jun 22, 2018

England’s World Cup team defied the doubters and won their first match against Tunisia earlier. After so many years of hurt, is football finally coming home?

Thomas Markle has done an interview with Good Morning Britain, where he opened up about everything from Megan’s baby-making plans to Harry’s political views. Did his controversial conversation break father-daughter confidentiality?

Google has launched YouTube Music and YouTube Premium to compete with Spotify and Apple Music. But will the new streaming service be a number one hit, or will it strike a bum note?

Pass the ketchup, Big Mac is celebrating its 50th birthday! A whopping 3.3 million brits enjoy a Maccy D each day, proving they truly have the recipe for success. There can only be one question: do you want fries with that?

New research from Pride in London revealed that the majority of straight people care more about animal rights than gender equality or tolerance of people with different sexual identities. How do we create a world where everyone feels completely comfortable to be themselves?

Jun 15, 2018

A jam-packed Headliner podcast this week features very special guest Gemma Joyce, social data journalist at leading social intelligence company Brandwatch. How can insights gleaned from social media influence the news agenda at large?

For our regular panel discussion, Chloe was joined by Bilal and Fran to take a deep dive into the week’s major news stories.

This week marked the first year anniversary of the Grenfell Tower tragedy. Our panel looked at the ways in which individuals and organisations made commemorations on a day where Londoners truly stood as one.

World Cup hype has reached fever pitch in Eulogy HQ—although many of us are lamenting our poor luck in the office sweepstake (Come on Senegal! I believe!). How have brands jumped on the football bandwagon?

A common charge levelled at big tech companies is that they play fast and loose with customer data, but Apple are trying to buck this trend by changing settings to block a method used by intelligence services around the world to get into peoples phone’s. Will this keep people under oppressive regimes safe? Or frustrate well-meaning police forces?

Active posters may mean one thing to the digi-gurus here at Eulogy, but the Headliner has discovered a very different meaning. Find out how one charity has designed adverts that spread awareness—and insecticides!

Jun 8, 2018

Love Island is back! The launch show got ITV2 its biggest audience ever. But why are millions of viewers smitten? Is it the eye candy, bikini-clad babes and men with abs so chiselled you could chip a tooth on them? Or, is that in an uncertain and stressful world we all hunger for some escapism? Whatever the reason, for the next eight weeks the islander’s flirtatious antics will be unavoidable.

Apple has launched new ‘digital wellbeing’ tools to help us all spend less time staring at our screens. By showing us how much time we use our devices for, and by enabling us to set time limits for individual apps, can these new tools cure our mobile addiction?  

Will they, won’t they? Are two about to become one, or are we heading for an expensive break-up? It’s not a celebrity romance, but the Fox/Disney Merger. The boards of both companies may have approved the unison, but the green light is now needed from shareholders. Is this much-speculated merger about to happen, or will a last-minute rival offer from Comcast throw a spanner in the works?

Bottoms up! Saturday 9th of June is World Gin Day a global celebration of all things gin, with events in up to 30 countries to celebrate the juniper-based tipple. An excellent opportunity to try a new cocktail, or just a nifty bit of boozy marketing? Either way, ours is a double with a wedge of lime. 

Jun 1, 2018

It’s been an eventful week for US comedian Roseanne Barr, whose TV show was cancelled following racist tweets about former Obama adviser Valerie Jarrett. Barr had an unusual excuse for her behaviour, saying that she was ‘Ambien tweeting’—referring to the sedative drug. But her claims were quickly quashed by the drug’s manufacturer, Sanofi, which reminded us that ‘racism is not a known side effect’ of any of its medication. Ouch.

While it seems we can’t go a day without hearing about the likely repercussions of Brexit, the impact of our departure from the EU on the creative industry is not widely reported on. This week, we discuss how the country’s creative sector – which voted heavily to ‘remain’ – could be affected—from the free movement of talent to concert ticket sales.

Thinking of switching to solar power? Google’s brand new online tool, ’Project Sunroof’, could help people in the UK save money by opting for solar power. It was released in partnership with Eon and uses data from various Google apps like Earth and Maps to estimate savings. But will it be enough to tempt homeowners?

Google is not the only tech company launching a new product this week, as Snapchat also debuted its first Lens app that reacts to sound. The lens is an animal mask overlay, with ears that pulse and eyes that move when sound is detected. This is one of many updates Snapchat is planning to introduce us to over the coming weeks, so watch this space.

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