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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: March, 2017
Mar 28, 2017

Avid listeners may have noticed that the headliner wasn’t broadcast last week. Having recorded the podcast on Wednesday morning, we were at that point blissfully ignorant of the events that would play out that day.

 

As the tragic news unfolded that a car had driven into pedestrians on Westminster bridge, attempted to storm the Palace of Westminster (Britain’s bastion of democracy) and the assailant stabbed and killed an unarmed policeman, we like many of our fellow Londoners gathered round our television screens in shock. We took the decision that with so many facts still unknown a podcast which prides itself on media analysis and intelligence could not discuss the story in a meaningful way which paid due respect to all those affected by the tragedy. 

 

Having had some time to process not only the actions of that day but also the vast array of opinions which followed,  joining our anchor, Chloe, to discuss the impact both on the media itself and those who work with it, is Scot Devine and Lis Field.

Mar 17, 2017

Facebook has just launched Messenger Day, a new messenger app to compete with Snapchat. But after its earlier attempts with Poke and Flyte flopped, have they nailed what the kids want? And will this iteration last more than 24 hours?

 

Silver screen legend King Kong is back and he’s got a mega marketing budget to boot. Currently on a monster rampage at the box office, will this latest Kong film be a roaring success or a thumping failure?

 

Scotland wants a divorce, things just aren’t working out and they’d like to see other people. Brace yourselves it’s looking like we’re going to have another referendum.

 

Food blogger Jack Monroe has won £24,000 damages, plus legal costs, in a libel action against columnist Katie Hopkins after a row over two tweets. Is this high court ruling evidence of a change in what’s acceptable on social media? And is any fine punitive enough to make Katie Hopkins moderate her online behavior?

 

Boaty McBoatface is setting off on its face maiden voyage. It’s an unmanned submersible but it is also a great example of what happens when you give the public free reign to vote on a new name. Bon voyage Boaty.  

 

We end on a stinker of a story as we consider the latest advice from the forestry commission, who are advocating a stick and flick method for dealing with dog poop. With approximately eight million dogs in the UK, this is a sizeable issue that can’t be easily flushed away.  

 

Listen in as Matt, Susie and Chloe pick apart the biggest stories of the week. If you want to hear more come visit us at http://www.eulogy.co.uk/views/.

Mar 9, 2017

Facebook demonstrated just how not to handle a media enquiry this week, when the social media giant responded to the BBC, flagging sexualised images of children on the site, by reporting the journalists to the police. The reaction by the Commons media committee and NSPC has been suitably scathing.

 

Meanwhile in Switzerland petrol heads got a lung full of the future at the 87th Geneva International Motor Show. You can put your hands behind your head and breathe deep as the next generation of motor vehicles is not only clean but also self driving. 

 

Back in Britain, the Chancellor of the Exchequer’s budget will likely provide extra money for new free schools in England, which could include grammars, but the announcement has been met with some hostility.  Titles including the Sun and Mirror see it as a return two tier education system.

 

Rupert Murdoch, a man not easily deterred, is bidding again to take over Sky. However Labour MP and shadow culture Secretary Tom Watson is having none of it, insisting that Ofcom consider corporate governance failures at Murdoch’s media empire.  

 

London's new black cab is secretly being tested in the Arctic Circle, but can the iconic taxi keep pace with the polar bears? Or is this “almost a zero-emissions vehicle” on thin ice? 

 

Finally it is British Pie Week and with much lip smacking we get our chops around the nation’s favourite pies. 

 

Listen in as Scot, Richard and Chloe pick apart the biggest stories of the week. If you want to hear more come visit us at http://www.eulogy.co.uk/views/.

Mar 3, 2017

It will go down as one of the most memorable and cringe-worthy mistakes of all time. The Oscar for best picture goes to...La La Land, sorry I mean Moonlight. Cue chaos, red-faces and confusion for the Oscars, but for some quick-witted brands, this mistake was a ripe opportunity to hijack the news.

 

Nearly a year after the collapse of BHS, Sir Philip Green has put his hand in his pocket and announced he will contribute £363 million to the pension fund. While this is great news for former BHS staff, the coverage has been cynical. The media implied this just a ploy to help Green cling onto to his knighthood.

 

The press has been giving Uber a bumpy ride of late. Seemingly not a week goes by without the company becoming embroiled in some fresh crisis. The latest is a video of the CEO ranting at an Uber driver. Can Uber’s issues be fixed with a quick tune-up, or there something seriously wrong under the bonnet?

 

Flipping heck, this week was Pancake day. Whether you like yours done in the traditional style with sugar and lemon, or you jumped on the trend for souped-up pancake suppers, you will surely have seen restaurants concocting clever ideas to drive custom and media coverage alike.

 

Sniff it and see - advice to live by according to the WRAP campaign group trying to reduce food waste. Are you a slave to best before dates, or do you scoff in the face of mouldy dairy? With 100,000 million pints of milk going down the drain each year we all need to sniff it before we bin it.

 

Listen in as Chloe, Scott and Radhika pick apart the biggest stories of the week. If you want to hear more come visit us at http://www.eulogy.co.uk/views/

 

Want to get involved in the conversation? Get in touch with your views or simply send us your feedback by emailing podcast@eulogy.co.uk.

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