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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: February, 2017
Feb 24, 2017

With only a few days to go until the Oscars and the annual rolling out of the red carpet, we look forward to the glitz and the glamour, and wonder which brands will have the most quick-footed creativity to capitalise on this year’s star-studded affair.

 

Closer to home, Piers Morgan has pulled out of presenting the Royal Television Society awards after some of the judges took umbrage with his support for a certain Mr. T. His detractors claim he failed to understand a social movement that values equality and diversity of voice. Is the tide turning against professional opinion givers who would say just about anything to garner headlines? Or is this incident just a luvvie’s spat?

 

For years football terraces around the country have posited in unison one of life’s greatest questions: “who ate all the pies?”. The answer it seems is Wayne Shaw, former reserve goalkeeper for Sutton. His footballing career may be over after a PR stunt gone wrong, but other pie based opportunities abound. If you’d rather tuck into something sweet, why not indulge in the latest food trend – the chocolate crumpet, slathered in maple butter it’s the perfect antidote to 2016 fad for clean eating. 

 

Rebecca Steinfeld and Charles Keida have lost their appeal to enter into a civil partnership. Should they shut up and put a ring on it? Or now more than ever do we need crusaders willing to stand up for what they believe in?

 

10,000 steps a day? Too much? Not enough? The only thing we love more than a fitness fad is debunking a fitness fad.

 

Listen in as Chloe, Lucie and Phil pick apart the biggest stories of the week. If you want to hear more come visit us at http://www.eulogy.co.uk/views/

 

Want to get involved in the conversation? Get in touch with your views or simply send us your feedback by emailing podcast@eulogy.co.uk.

Feb 17, 2017

JK Rowling’s magic shames Morgan

Harry Potter fans and Piers Morgan enemies punched the air in victory this week as best-selling author; JK Rowling displayed her Twitter wizardry by tricking Morgan into making a complete fool of himself.

 

Alternative facts – the pot calls the kettle black

Theirs wasn’t the only battle, as Wikipedia banned the Daily Mail as a reliable news source. Should a small group of amateur editors at an internet encyclopaedia decide whether a nationally-regulated newspaper is credible? 

 

A Hollywood-style murder

From fake news to a shocking story that is all too real. Kim Jong-nam was assassinated by poison in Malaysia’s main airport. The murder of North Korean leader Kim Jong-u’s half-brother seemed straight out of Hollywood, but was the Supreme Leader behind the hit?

 

Has Pewdiepie killed his career?

With more than 52 million subscribers and over 14 billion video views, YouTube’s biggest star, stage name PewDiePie, is a Millenial-targeting marketers dream. That dream turned nightmarish this week, was found to have published at least nine anti-Semitic videos.

 

Salt and Vinne-gar

The London Crisp Co. has hired Vinnie Jones in a bid to steal market share from market leader, Walkers. Will the goliath marketing machine of Walkers crunch the crispy start-up underfoot? Or will the box office appeal of Vinnie Jones sling the small company to a victory?

 

Calling from the past - a throwback makes a comeback

Remember a pre-emjoi world where your phone was for phone calls, sndg txts, and playing Snake? If nostalgia - and battery life, and a phone that doesn’t shatter when you look at it – is your thing, you’re in for a treat: Nokia re-launched the phone this week.

For the full report listen in as Chloe, Matt and Scott pick apart the biggest stories of the week. If you want to hear more come visit us at http://www.eulogy.co.uk/views/

Feb 9, 2017

Allegedly David Beckham really wants a Knighthood and is fuming he hasn’t yet got one. Golden Balls was left red-faced after a hack saw his private email rants go public. But will this controversy damage the globally successful Beckham brand? Or should Becks have been given the Royal nod from Liz long ago?

House of Commons Speaker John Bercow caused controversy when he made his feelings about Trump public. If the Speaker has his way, the US President will not address the House when he visits the UK. But was Bercrow speaking for Britain, or talking out of turn?

We also talk tech this week, as an Orwellian turn of events saw 11 million smart TV’s secretly spy on viewers. American TV manufacturer, Vizio, got a slap on the wrists to the tune of $2.2 million after it was revealed they had been watching their customers’ viewing habits without warning. A gross invasion of privacy or simply the price we pay for better and more personalised TV recommendations?

Closer to home, a new report by think tank Reform found 250,000 public sector jobs are at risk to robots. Is the rise of the robo-employee inevitable, or is the media playing on our fears by making an android mountain out of a toaster sized molehill? 

Finally, pop princess Kylie M took down reality TV star Kylie J in court. Who springs to mind when you hear the name Kylie will depend on your age and location. But the right to trade under the Kylie brand is an immensely valuable business outcome. She famously sang ‘I should be so lucky’, but we reckon this victory was more lawyers than luck.

For the full report listen in as Chloe, Scot and Jack pick apart the biggest stories of the week. If you want to hear more come visit us at http://www.eulogy.co.uk/views/

And if you have any feedback please email podcast@eulogy.co.uk.

Feb 3, 2017

This week we talk travel. Rail fares got simpler but getting into the US got more complicated for some. The overhaul of Britain’s rail fares should mean less confusion at the ticket machine and will hopefully be good news for long-suffering passengers - but is all really as it appears? Meanwhile, across the pond, Trump's rushed-in travel ban has sparked fury and protests. Brands have been quick to make their feelings on the divisive policy known. But will wading into politics give them personality or alienate customers who feel differently?

 

Somewhere else in time and a relative dimension, it was announced that Peter Capaldi’s days as Dr Who are numbered. The papers are rife with speculation of who will be the next Time Lord and whether or not after 12 Lords audiences are finally ready for a Time Lady.

 

Back on Earth, two of the big six energy companies have said they are considering rewarding loyal customers. Those on the higher standard tariff could receive perks such as a free boiler service. Can new loyalty schemes make us feel warm and fuzzy towards our energy providers? Or is it not enough to change the temperature of our relationship?

 

This podcast is strategic, creative, specialised and passionate. But so it seems is everyone else. LinkedIn has revealed the 10 most overused marketing buzzwords on CVs. Just how many are on your CV? Finally a bucket list for your nostrils, 21 scents to smell before you die. From jasmine in Grasse to maple syrup in NYC and Durian fruit in Bangkok. We assault your senses with the most distinctive scents from around the world. 

 

For the full report listen in as Chloe, Adrian and Ollie pick apart the biggest stories of the week. If you want to hear more come visit us at http://www.eulogy.co.uk/views/

 

And if you have any feedback please email podcast@eulogy.co.uk.

 

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