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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: December, 2016
Dec 23, 2016

This week on The Headliner...

 

As tragedy struck in Berlin this week, the news agenda was understandably dominated by Monday’s suspected terrorist attack at the Breitscheidplatz Christmas market. The exact motives behind the attack remain unclear while the perpetrator remains at-large, but what has been remarkably apparent is the triumphalism with which politicians on the far-right react with to such tragic events. Nigel Farage’s comments referring to attacks like these as “the Merkel legacy” show a dangerous but effective tendency to fit complex events into simple political narratives, which mainstream politicians either lack the inclination or skill to refute.

 

However this most turbulent of years still holds the potential for welcome surprises, not just unwanted shocks. Katie Hopkins’ uncharacteristic apology to a Muslim family she had slandered earlier this year - and the news that the Mail Online are due to pay them £150,000 in libel fines - may have been buried in the middle of the night, but that didn’t stop eagle-eyed tweeters from sharing her embarrassing climb down far and wide the next morning. Could this mark a change in heart for Britain’s most venomous columnist? For the woman who once described migrants as “cockroaches... built to survive a nuclear bomb”, The Headliner panellists sincerely doubt it. Outside of legal action like this, it’s encouraging to see businesses and brands begin to take a role in challenging odious media narratives. Campaigns such as Stop Funding Hate are increasingly showing outlets that brands are well within their rights to pull advertising money if they disagree with editorial stances, and if publications don’t learn adapt to this they could soon face severe financial challenges.

 

If you were surprised by the EU referendum result, it may be due to the “echo chamber” phenomenon. The news we consume on social media is heavily influenced by the people we are friends with, and tailored by algorithms which select stories based on our preferences. As a result, the news we consume often reinforces our existing views. Perhaps the secret to broadening our own horizons lies in the various apps created specifically to counteract this, opening up our newsfeeds to difficult opinions.

 

It has been a great week for Star Wars fans like The Headliner’s very own Chloe, as the eagerly anticipated Rogue One has been released to a record-breaking box office performance. While it’s clear the public love Jediism, a religious movement based on the depiction of the Jedi, the Charity Commission for England certainly aren’t “at one with the force”, having denied the Temple of the Jedi Order’s request for official religious recognition.

 

As the final podcast of 2016, our panel reflect on what’s been an eventful year. While likely to be remembered for Brexit, Trump and the departures of much loved artists and celebrities, we should also remember some of the lighter moments. This was after all the year that the British public almost voted to name the UK’s new polar research ship ‘Boaty McBoatface’.

Listen in as our panel of Chloe, Ollie and Rich pick apart the biggest stories of the week. If you want to hear more of our expert views, come visit us at http://www.eulogy.co.uk/views/

 

Dec 16, 2016

This week on The Headliner...

Theresa May’s message is getting more confusing by the day. She claims she doesn’t want celebrity, yet took part in a Sunday Times puff piece with very little to say. Then, she claimed to be on the side of Britain’s financially struggling JAMs (‘Just about managing’), but did so whilst wearing a £1,000 pair of trousers. As a politician unable to exert any real force of change on the world, is she the ghost of Christmas present? Or should I say, presents - after all, her eye wateringly expensive trousers have since sold out, so some poor souls are going to be unwrapping what presenter Ollie calls "wipe-clean flares" on the 25th. May’s counterpart in Venezuela also says one thing but is doing another – the president has vowed, Robin Hood-style, to rob from a rich toy retailer to give away presents to poor children. But all is not what it seems.

 

For our ghost of Christmas past, search giant Google released its sobering review of a truly annus horriblis in search. It makes depressing viewing at times, not least because of this week’s disturbing revelations about Russia’s state-sponsored hacking influencing the US election. However, Google gives its review a characteristically positive slant, by searching for and finding that which gives us hope. Though verging on the syrupy, it’s a much-needed injection of optimism, and a reminder that in nihilistic times, many of us simply want to love our fellow folk.

 

However, if it’s doom you want, then Mark Carney has a big bowl of for you to feast on. The Governor of the Bank of England is this week doubling as our ghost of Christmas future. He says that robots are set to take 15 million British jobs in the next decade. Thankfully for our presenters Ollie, Chloe and Scot - and your humble The Headliner podcast – it seems that creative sector jobs are safe for now.

Have a Merry Xmas everyone. We’ll be back in the New Year with more irrepressible, irritating and irresistible headliners.

 If you want to hear more of our expert views, come visit us at http://www.eulogy.co.uk/views/  

Dec 9, 2016

This week, our media analysts Chloe, Emily and Scot discuss the US President Elect, Donald Trump, as he prepares to lead the world's biggest superpower by picking a twitter fight with Saturday Night Live, and actor Alec Baldwin. Trump's sloganeering might have helped him land the plum job - but will it be his undoing? He promised to 'drain the swamp' (i.e. rid the Whitehouse of Wall St. elite), a sloganised promise that was chanted at his rallies. However, he looks set to appoint the most financially elite cabinet of all time. That said, should professional communicators come down from their high horses and learn something from Trump's perfection of the art of sloganeering? After all, there's something so catchy about imperative voice, three word, chant-able messages.  

The message from embattled German Chancellor, Angela Merkel, is clear - she's prepared to do an embarrassing u-turn on her immigration stance in a desperate bid to clinch a fourth term in office. Sinking even lower, she has shockingly just banned the burka in Germany. Where we should be building bridges, it's worrying to see a German politician building metaphorical wall - an eerie reminder of Germany's dark past. Merkel has enjoyed 90% approval ratings, which have since dipped around 10%. They're still high - much higher than South Korea's president (4%). With her popularity sliding, however, perhaps it's time for Merkel to retire.

A "bored stiff" 89 year old British man has found fame globally as a result of his job search. Older folks embarking on new careers in their 70s and 80s is no longer surprising - we live in era of so-called 'amortality' and agelessness, where 70 year olds are often as productive as 20 year olds. What is surprising about Joe Bartley's heartwarming story however, is how virally it spread. We think that its popularity is in step with the times - people are hungry for uplifting human stories in these politically dark and nihilistic times. 

If you want to hear more of our expert views, come visit us at http://www.eulogy.co.uk/views/

 
Dec 5, 2016

This week, our media analysts Ollie, Adam and Scot discuss the Brexit leak - can we "have our cake and eat it", as Number 10 put it? The Government hasn't really had an eye for detail with Brexit so far - nor has it weeded out idiotic security practices. 

From a leak to a political over-up: there's a new victim of Russia's state-sponsored doping programme - but also a benefactor, with a Team GB athlete being upgraded from silver to gold. With doping scandals mounting, are brands still willing to risk sponsoring top athletes in scandalous sports? 

For one sports brand, athletes haven't caused any problems - but is Director of Public Affairs might just have alienated its most influential customer base. Sport lifestyle apparel and footwear maker, New Balance, has relied on trendy Millennials to boost the appeal and value of its products, but by siding with the Trump administration, its most influential shoppers have started burning their expensive sneakers in protest. 

With the crumbling leadership of traditional pillars of society - the captains of industry, sports stars and political leaders - an unlikely new hero of wholesomeness has emerged: a gangsta rapper. We chart the unstoppable rise of DJ Khaled from Miami DJ to music mogul. His positive message is resonating with Millennials and Centennials, all thanks to total mastery of digital marketing platform, Snapchat, where he has built an audience of more than 6 million devotees.  

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda. 

If you want to hear more of our expert views, come visit us at http://www.eulogy.co.uk/views/

 
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