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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: February, 2018
Feb 21, 2018

David Davis announced that post-Brexit the UK won’t be like Mad Max—evocative language seized on by the media. But did his colourful comments succeed in reassuring business and Brussels that the UK will maintain high standards and regulations?

Fans have gone wild for the curling at this year’s winter Olympics in Pyeonchang—from the eye-catching trousers of the Norwegian team to the alleged doping by Russian competitor Alexander Krushelnitsky. Is this game of strategy about to experience a surge in popularity?

A delivery ‘hiccup’ with their new suppliers has led to a chicken shortage for KFC causing them to close hundreds of stores across the country. Even those that are open are running a reduced menu. Will hangry fans return once chicken is finally back on the menu?

Guests at the BAFTAS showed their support for the Time’s Up and #MeToo movements by wearing black.  But there were some notable exceptions, including the Duchess of Cambridge. Was Her Royal Highness merely following royal protocol? Or failing to support her fellow women?

London Fashion Week has been a riot of creativity with some truly eye-catching designs, including from clothes made recycled plastic and sustainable wool. But are you fashion-forward enough to wear any of it?

The deadline to spend old £10 notes is fast approaching and according to the Bank of England latest figures, at least £2.1 billion worth of them are still in circulation. With only a couple of weeks until they cease to be legal tender, who has a stash of tenners they need to spend?

Feb 14, 2018

The Oxfam scandal has dominated this week’s front pages with backlash from donors, corporate sponsors and ambassadors. Can the beleaguered charity recover from this reputational damage? What impact will these revelations have on the aid sector?

The Foreign and Commonwealth Office has lifted its ban on travel to Tunisia and sun-seeking Brits have been booking holidays. With prices very low compared with other Mediterranean destinations, is Tunisia set to become 2018’s go-to package destination?

The Chinese New Year begins on Friday 16th of February. It comes with a host of superstitions that will apparently dictate how the next twelve months will be for each of us. For a lucky year, play it safe and avoid medicine, laundry and crying children. But just what does being born in the Year of the Dog mean?

New portraits of Barack and Michelle Obama, painted by Kehinde Wiley and Amy Sherald, were unveiled at the National Portrait Gallery in Washington DC. The internet responded enthusiastically, turning the paintings into a series of memes. Have these portraits captured the essence of the Obamas? 

The huge squad of North Korean cheerleaders at the Winter Olympics have caught the world’s media attention, with speculation about everything from their use of masks during a routine to the strict supervision of their minders. Is their presence part of a charm and peace offensive? If so, is it working?

EasyHotel has a special Valentine’s Day offer for the romantically inclined. For £5, couples can hire a pink and orange four-poster canopy to self-assemble in their room. Also included is a litre bottle of Fanta and a Terry’s Chocolate Orange. Is orange the new colour of love?

 

Feb 9, 2018

Elon Musk launched the Falcon Heavy, the most powerful rocket in use today, and its payload was a red Tesla sports car with a mannequin in the driver seat. These new reusable rockets could reignite the space race. But will today's podcast listeners ever get to go to Mars?

Theresa May has announced a review into the future of newspapers, with the PM warning that the closure of hundreds of titles was a “danger to our democracy”. Can local papers be saved? Or has the way we consume news fundamentally changed?

It has been 100 years since married women over the age of 30 got the vote, and there are a slew of events going on to commemorate the anniversary. Should the suffragettes be pardoned? Or is the continued fight for gender equality what really matters?

Feeling romantic? Poundland has a bargain Valentine’s day offer, a meal for two for £2. Is this evidence that love is cheap? Or a clever stunt that has captured headlines and our hearts? 

The owner of the Daily Mirror is to buy the titles behind the Express. What will this mean for the editorial direction of the two very different titles? What impact will this merger have on the UK media landscape?

According to the CEO of PepsiCo, when eating crisps women don’t like to crunch loudly or lick their fingers. Her solution is Doritos for women, a suggestion that was met with widespread derision. Are women self-conscious about crunching? Would you buy lady crisps? 

Feb 2, 2018

Celebrity baker Paul Hollywood was among many high-profile individuals revealed by a New York Times investigation as having bought Twitter followers. Just how widespread is the shady practice of paying for followers? Can we trust that anyone’s social media reach is genuine when it is seemingly so easy and cheap to boost follower numbers?

The UK’s mass surveillance programme was ruled unlawful by the Court of Appeal. The Data Retention and Investigatory Powers Act 2014 widely known as the Snooper’s Charter was deemed to lack adequate safeguards around accessing personal data. Just who has access to our data and what are they doing with it?

The decision by the Professional Darts Corporation to end the practice of having scantily clad women accompany darts players to the stage has had a mixed response. Is this the long overdue end of an intrinsically misogynistic practice? Or political correctness gone mad?

Facebook has announced it will emphasise more local stories in your newsfeed. This is the latest in a series of changes to the social media platform. Will prioritising local news help us all to feel more connected to our communities? Or are we about to inundated with stories of aggressive seagulls and cats stuck up trees?

Young people prefer to talk to people they don’t know via social media rather than face-to-face according to new research from Cancer UK. Have young people forgotten how to speak to strangers? Should we all make a greater effort to get to know our neighbours?

Black cats are languishing in animal shelters across the UK because they don’t photograph well and we all want the purrrfect Instagrammable pet. Is the answer as some suggest, to neuter young black cats before they get any big ideas? Meow?

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