Info

The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
RSS Feed Subscribe in Apple Podcasts
The Headliner
2021
January


2020
November
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November


Categories

All Episodes
Archives
Categories
Now displaying: July, 2017
Jul 28, 2017

Britain smashed it at the 2017 World Para Athletics Championships, coming third in the medals table behind the USA and China. Around 280,000 tickets were sold, the biggest outside a Paralympic Games and more than every previous world championships combined. But did the spectacle get the media coverage a sporting event of its magnitude deserves?

The final episode of Love Island helped ITV2 reach its biggest ever audience, as 2.43 million viewers watched Kem and Amber announced as the winning couple. Brands are understandably keen to get in on the action. But will attempts to cash in on the shows popularity leave fans feeling mugged off? Or will the right brand's couple up?

Last week the BBC published a list of its highest paid stars. About two-thirds of stars earning more than £150,000 are male, compared to one-third female, according to the report. The seven top earners were all men. Is this proof of sexism at the Beeb? Do the top earning men deserve their salaries? Should men still be considered as the higher earning “breadwinners”, or is that simply a load of old tosh?

Petrol and diesel car sales to are to banned by 2040 in a bid to reduce air pollution and save lives. But with the details still hazy, it is unclear if this is a triumph for clean air campaigners or an attack on drivers. Will there be a scrappage scheme? Or will motorists simply be told to get on their bike?

“Shrinkflation” has hit over 2,500 consumer products in the last five years. Chocolate bars, toilet rolls, coffee and fruit juice have all gotten smaller in size but no cheaper in price. Is this a calculated move to increase profits or a response to increasing production costs? If a sugary treat costs more, will consumers reach deeper into their wallets to buy it?

There was outcry earlier in the year with the announcement that The Great British Bake Off had been sold to Channel 4 for £75 million. This week the show’s two new main sponsors were announced – Lyle’s Golden Syrup and Dr Oetker. But are these the ingredients for an advertising success story, or the commercial equivalent of a soggy bottom?

Jul 21, 2017

Writing in the FT, Lucy Kellaway has finally waved the white flag in her battle against corporate claptrap. After 25 years of trying she concedes the tide of BS will not be turned. Does it matter? Should we continue to campaign for clear, direct communication? And what the hell does ‘coffee forward’ mean anyway?

Lock up the pantry, defend the fridge and barricade the butter dish; there’s a dairy shortage. Butter prices have soared more than 20% as farmers struggle to cope with demand in the UK. How long before frantic shoppers are asking retailers if they’ve “got milk”? 

When Kirsty Allsopp tweeted that keeping a washing machine in the kitchen was “disgusting”, she couldn’t have predicted it would get us all in a spin. Is it a question of hygiene, or a matter of class? Where should one wash one’s unmentionables? Is trawling twitter for celebrity tweets lazy journalism? 

The Advertising Standards Authority is cracking down on stereotypically gendered advertising. Apparently, men are perfectly capable of loading the dishwasher and little girls can grow up to be things other than ballerinas. Who knew?

China has banned the bear, well one small honey-loving bear. Winnie the Pooh has been blocked on Chinese social networks after bloggers had been drawing attention to similarities between Winnie and China’s president, Xi Jinping. Which animated characters do our leading politicians most resemble?

The 13th Doctor will be a woman. While many fans of the “Whoniverse” were over the moon, others considered it unthinkable that a time travelling alien, who regularly changes body, would regenerate into a female. Social media has seen a storm of funny retorts, but is this casting a victory for feminism or a betrayal of the Doctor Who canon? Most importantly of all, will the new Doctor be equipped with a sonic screwdriver?

Jul 13, 2017

 

Consumer spending in the UK has fallen to its lowest levels for four years according to a report by Visa. Experts have been quick to theorise on this worrying trend. But, with inflation outstripping wage growth and Brexit uncertainty abound, can it be any wonder consumers aren’t flashing their cash?

 The BBC has announced a whopping investment of £34 million into children’s programming. The money is targeted at its online offering with new forms of content and interactivity. Do we need more children’s programming? Or should we be encouraging them to turn off the telly and get outside?

Summer box office takings are around 8 per cent lower than last year. So is this the end of the traditional summer glut of films? And what of the latest Spiderman film? Will it bring home the bacon or is it just a flash in the pan? 

Drinking coffee ‘could make you live longer,’ say researchers in Europe and the US who found that coffee drinkers had a reduced risk of death. But before you bin the tea bags and reach for a triple espresso, experts say it is still unclear if the health boost is caused by coffee or other factors.   

Are Wimbledon organisers serving up gender bias? Yes, according to tennis fan Mark Leyland, who declared that the All England Club employed a 4:2 formula—two men’s matches and one women’s match on each of the two show courts at Wimbledon. Is tennis still a man’s game? Or is it just a case of some unfortunate scheduling?

Jul 7, 2017

Pass the strawberries and cream, it’s Wimbledon season. The world’s tennis elite have gathered in South London to compete and brands are eager to get in on the action, with tennis themed specials and guerilla marketing. But are bikini clad ladies a savvy stunt or a way of getting attention that is well past its best before date? Also, what villain tugged the towel away from the child tennis fan?

It's a tough time to be a reporter this week. Brexiteers accused the BBC of a pro remain bias this week and Trump has been accused of inciting violence against the media. If unconscious bias affects us all, how can journalists ever be truly impartial?

 North Korea fired an Intercontinental Ballistic Missile, which went faster and further than ever before and upped international tensions, with speculation from Western experts that North Korean missiles could now reach Alaska. North Korea claimed it could reach anywhere in the world. These are challenging times; how will the world react to Kim Jong-un’s extended reach?

 The Foundation for Responsible Robotics has said sex robots could soon be used to help the elderly and the lonely. But pleasure bots raise some tricky questions. Is this the beginning of the end of human relationships? Do we need legislation to protect us from what could quickly become a very unhealthy relationship with machines? 

It’s Pride and London is awash with colour in preparation for this year’s LGBT parade. Brands are proudly showing their rainbow colours, but do you really want to eat a pink glittery burger?

 Are Hairy Leggings fashion forward? Or a fashion faux pax? One London-based retailer is convinced they are the next must have wardrobe item. They will certainly make you stand out, but could the same look be achieved by simply forgoing the razor?

1