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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: August, 2018
Aug 31, 2018

The Headliner is back, as the bakers returned. Yes, GBBO is back on our screens and we couldn’t be happier—being a firm full of baking fanatics ourselves. An impressive advertising campaign has drummed up a cake tin full of excitement, but people are already mining contestant news feeds to find controversy. What does the treatment of Bake Off contestants tell us about our own digital habits?

The sunny weather we’ve had this summer means things aren’t so golden for the agriculture industry. Vegetable prices have jumped, and their could be a bacon shortage on the way. Is it time to stockpile our carrots?

Facebook has removed 5,000 targeting options from its advertising platform. That may sound like a lot—but it’s a small splash in the ocean of the social media behemoth. Facebook has said it will stop brands being able to discriminate by ethnicity or religion, but will it limit companies’ ability to target effectively?

Warren Buffett. The sage of Omaha. The investing guru whose followers hang on his every word. Recently, it appears that the man himself has been sharing lessons from his seven-decade career on twitter, and he’s been lapping up the retweets. But is everything quite as it seems?

And Matt popped his head into the studio to discuss his Media Moment of the Week. Is 96% of reporting on Trump really, as the President claims, from “left wing” news outlets?

Aug 24, 2018

Yet more turbulence for Ryanair. Customers were sent compensation cheques, without signatures, which bounced when they tried to cash them. Will this latest media storm further weather Ryanair’s already beleaguered reputation?

Jamie Oliver cooked up a controversy with his punchy jerk rice, which Labour MP Dawn Butler called cultural appropriation. Was it the misuse of ‘jerk’ that was objectionable or, as Zoe Williams claimed in the Guardian, was it a rich man “making money from an inauthentic dish, while those who eat the real thing get diddly-squat”?

To promote its signature collection, McDonald’s launched its first reservation-only luxury restaurant for one day only in Kensington—complete with a string quartet and diamond-encrusted cutlery. The journalists who attended were lovin' it. Is this the fancy future of Maccy D’s?

PepsiCo has announced it is buying SodaStream for $3.2bn (£2.5bn). Will the deal see the business dominate the soft drinks market?

Aug 17, 2018

Plenty of parents would agree that kids today spend way too much time inside on their screens. But how can they be tempted to play outside again? Well, as part of their ‘Dirt is Good’ campaign, Omo (Persil to us in the UK) has found the answer: a book that can only be read when smeared in dirt. Will this encourage more children to play outside? Or do tech companies need to work harder to prevent screen addiction from a young age?

New research has found that a tenth of young women in the UK have struggled to pay for pads and tampons during their periods. That’s why Hey Girls UK has released its own ‘make your own sanitary pad’ to highlight the lengths and efforts that many girls and women are forced to go through during this time. So how is this campaign using shock to make us think? And why has it been successful so far?

The world of Botox is about to change forever. That’s what some believe, as Superdrug launched its £99 Botox and filler treatment in its flagship store on the Strand, London. But why are experts concerned? And how could this change public perceptions of the Superdrug brand?

Spare change is increasingly on the decline, and we may all be living in a cashless society sooner than expected. However, those wishing to donate may still have a way of doing so, as an Oxford University-backed initiative is testing a way for passers-by to donate to the homeless through barcodes. So will this encourage passers-by to donate if they don’t have change?

Aug 10, 2018

Gee Wizz, flight delays revealed

Booking a holiday? New data from the Civil Aviation Authority has revealed the worst airlines for flight delays. It was bad news for Wizz Air; the budget airline was named least punctual with the average flight departing 23 minutes late. Scandinavian performed the best, closely followed by Aer Lingus.

 Anyone heading to Hollywood may soon notice a missing star on the Walk of Fame. Donald Trump's star has already been vandalised several times since he took office and this week West Hollywood councillors voted 'unanimously' to remove it, citing the president's behaviour towards women as the reason behind the decision.

We know exercise is good for our physical health, but a study from The Lancet Psychiatry Journal found that regular exercise could also improve mental health. Researchers identified team sports, cycling, aerobics and going to the gym as the most effective forms of exercise, but housework and mowing the lawn also helped improve mental wellbeing.

Real Madrid's new kit may not look unusual at first glance but the whole kit is actually made from recycled plastic, thanks to Adidas' partnership with Parley for the Oceans. The kit officially launched in New York this week, with the collar of each shirt reading 'For The Oceans'.

Aug 3, 2018

Millions were left wondering how to fill their evenings as Love Island 2018 came to an end. Will winning couple Jack and Dani live happily ever after? Are the show sponsors reaping the rewards of their involvement?

Robert Nesbit, regional director of Rail Delivery Group, made the bold claim that British trains are the envy of Europe. His brag was met with widespread derision and he was accused of "living on another planet". Does the rest of Europe wish they had our train service or was Nesbit’s claim a load of hot air?

Guardian Media Group halved its losses, as its digital operations out-earned print for the first time ever. Is this a positive sign that online news can be profitable? Or is it too little too late?

And the Independent has launched a petition called ‘Final Say’, calling for a referendum on the government’s Brexit deal. Will the people get to vote again? Or is the idea of another referendum untenable?

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