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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: September, 2018
Sep 21, 2018

Jaguar Land Rover moved 2,000 staff at its Castle Bromwich plant to a three-day week, the manufacturer said they made the decision following difficult conditions in the industry, caused by Brexit and slumping sales of diesel-powered cars. Can this stall in UK car production be reversed?

The UK capital was extra glamorous this week as fashionistas jetted into town for London Fashion Week. Victoria Beckham's first UK show was declared a "runway" success. Her family were in the front row to support her, but did the smiling photos show the full picture?  

A flurry of stories suggested that hugely popular video game Fortnite was responsible for 200 divorces a year. But a close look at the research by the Independent found that Fortnite’s marriage wrecking ability had been over exaggerated. A poorly worded press release? Or a calculated attempt to exploit the popularity of Fortnite?

Australia has been gripped by a national strawberry scare after sewing needles have been found hidden in the fruit. What would compel someone to commit this type of crime?

Finally, Dan joined us to talk through his Media Moment of Week. Ofcom has called for independent internet regulation, following new research warning that 20% of Britons have been harmed by web content. Should the internet be regulated and does Ofcom have the clout to do it? 

Sep 14, 2018

Boris enters the single market

No stranger to controversy, Boris Johnson hit the headlines again this week after it was announced that he is to divorce his wife of 25 years, Marina Wheeler. With widespread rumours of an alleged affair with a former Conservative Communications Director, will these revelations damage his political future.

Meanwhile, a cartoon depicting Serena Williams sparked outrage on Twitter with many branding it racist and sexist. The image appeared in The Herald Sun, Australia’s most-read paper, and was defended by the cartoonist and the paper’s editor.

Mental health charity Mind released new figures highlighting that poor mental health affects half of all employees in the UK. What’s more, fear, shame and job insecurity were identified as reasons for not speaking up about these issues, something the charity is keen to change.

John Lewis and Waitrose kicked off a major rebranding campaign with a TV ad that premiered during last week’s episode of The Great British Bake Off. Complete with a classic Queen soundtrack and cast of school children, the multimillion pound commercial has received mixed reviews from consumers.

Finally, Rebecca joined us to talk through her Media Moment of Week. With Nationwide, Maltesers and McCain teaming up to highlight the social media backlash against disabled actors in their campaigns, will the specially edited ads make a positive difference?

Sep 10, 2018

Chris Evans announced live on air that he was leaving his regular post at BBC Radio 2, for a new role at Virgin Radio. But how will this effect Virgin Radio’s branding? And how will Radio 2 compete with the competition?

Former presidents from across the political spectrum united in their eulogies of the late US Senator John McCain—denouncing the political tactics of “insult and bombast”. So will this actually have an impact on online political debates?

After global criticism, Skype has announced it will be removing its new Snapchat-like features. What does this say about the impact of online criticism on a brand’s decision-making? And does this reflect a wider loyalty to a brand’s creative licencing?

There’s a lot we can learn from our grandparents: wisdom, family history and financial advice to name a few. But what exactly can they learn from us? Disney Kids recently revealed 20 things that grandparents can learn. But what does this really say about our generation? And what dance moves and Disney characters will our grandkids be teaching us about one day?

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