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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: Page 1
Dec 9, 2016

This week, our media analysts Chloe, Emily and Scot discuss the US President Elect, Donald Trump, as he prepares to lead the world's biggest superpower by picking a twitter fight with Saturday Night Live, and actor Alec Baldwin. Trump's sloganeering might have helped him land the plum job - but will it be his undoing? He promised to 'drain the swamp' (i.e. rid the Whitehouse of Wall St. elite), a sloganised promise that was chanted at his rallies. However, he looks set to appoint the most financially elite cabinet of all time. That said, should professional communicators come down from their high horses and learn something from Trump's perfection of the art of sloganeering? After all, there's something so catchy about imperative voice, three word, chant-able messages.  

The message from embattled German Chancellor, Angela Merkel, is clear - she's prepared to do an embarrassing u-turn on her immigration stance in a desperate bid to clinch a fourth term in office. Sinking even lower, she has shockingly just banned the burka in Germany. Where we should be building bridges, it's worrying to see a German politician building metaphorical wall - an eerie reminder of Germany's dark past. Merkel has enjoyed 90% approval ratings, which have since dipped around 10%. They're still high - much higher than South Korea's president (4%). With her popularity sliding, however, perhaps it's time for Merkel to retire.

A "bored stiff" 89 year old British man has found fame globally as a result of his job search. Older folks embarking on new careers in their 70s and 80s is no longer surprising - we live in era of so-called 'amortality' and agelessness, where 70 year olds are often as productive as 20 year olds. What is surprising about Joe Bartley's heartwarming story however, is how virally it spread. We think that its popularity is in step with the times - people are hungry for uplifting human stories in these politically dark and nihilistic times. 

If you want to hear more of our expert views, come visit us at http://www.eulogy.co.uk/views/

 
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