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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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The Headliner
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Now displaying: Page 1
Mar 3, 2017

It will go down as one of the most memorable and cringe-worthy mistakes of all time. The Oscar for best picture goes to...La La Land, sorry I mean Moonlight. Cue chaos, red-faces and confusion for the Oscars, but for some quick-witted brands, this mistake was a ripe opportunity to hijack the news.

 

Nearly a year after the collapse of BHS, Sir Philip Green has put his hand in his pocket and announced he will contribute £363 million to the pension fund. While this is great news for former BHS staff, the coverage has been cynical. The media implied this just a ploy to help Green cling onto to his knighthood.

 

The press has been giving Uber a bumpy ride of late. Seemingly not a week goes by without the company becoming embroiled in some fresh crisis. The latest is a video of the CEO ranting at an Uber driver. Can Uber’s issues be fixed with a quick tune-up, or there something seriously wrong under the bonnet?

 

Flipping heck, this week was Pancake day. Whether you like yours done in the traditional style with sugar and lemon, or you jumped on the trend for souped-up pancake suppers, you will surely have seen restaurants concocting clever ideas to drive custom and media coverage alike.

 

Sniff it and see - advice to live by according to the WRAP campaign group trying to reduce food waste. Are you a slave to best before dates, or do you scoff in the face of mouldy dairy? With 100,000 million pints of milk going down the drain each year we all need to sniff it before we bin it.

 

Listen in as Chloe, Scott and Radhika pick apart the biggest stories of the week. If you want to hear more come visit us at http://www.eulogy.co.uk/views/

 

Want to get involved in the conversation? Get in touch with your views or simply send us your feedback by emailing podcast@eulogy.co.uk.

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