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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: Page 1
Dec 16, 2016

This week on The Headliner...

Theresa May’s message is getting more confusing by the day. She claims she doesn’t want celebrity, yet took part in a Sunday Times puff piece with very little to say. Then, she claimed to be on the side of Britain’s financially struggling JAMs (‘Just about managing’), but did so whilst wearing a £1,000 pair of trousers. As a politician unable to exert any real force of change on the world, is she the ghost of Christmas present? Or should I say, presents - after all, her eye wateringly expensive trousers have since sold out, so some poor souls are going to be unwrapping what presenter Ollie calls "wipe-clean flares" on the 25th. May’s counterpart in Venezuela also says one thing but is doing another – the president has vowed, Robin Hood-style, to rob from a rich toy retailer to give away presents to poor children. But all is not what it seems.

 

For our ghost of Christmas past, search giant Google released its sobering review of a truly annus horriblis in search. It makes depressing viewing at times, not least because of this week’s disturbing revelations about Russia’s state-sponsored hacking influencing the US election. However, Google gives its review a characteristically positive slant, by searching for and finding that which gives us hope. Though verging on the syrupy, it’s a much-needed injection of optimism, and a reminder that in nihilistic times, many of us simply want to love our fellow folk.

 

However, if it’s doom you want, then Mark Carney has a big bowl of for you to feast on. The Governor of the Bank of England is this week doubling as our ghost of Christmas future. He says that robots are set to take 15 million British jobs in the next decade. Thankfully for our presenters Ollie, Chloe and Scot - and your humble The Headliner podcast – it seems that creative sector jobs are safe for now.

Have a Merry Xmas everyone. We’ll be back in the New Year with more irrepressible, irritating and irresistible headliners.

 If you want to hear more of our expert views, come visit us at http://www.eulogy.co.uk/views/  

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