This week, our media analysts Ollie, Adam and Scot discuss the Brexit leak - can we "have our cake and eat it", as Number 10 put it? The Government hasn't really had an eye for detail with Brexit so far - nor has it weeded out idiotic security practices.
From a leak to a political over-up: there's a new victim of Russia's state-sponsored doping programme - but also a benefactor, with a Team GB athlete being upgraded from silver to gold. With doping scandals mounting, are brands still willing to risk sponsoring top athletes in scandalous sports?
For one sports brand, athletes haven't caused any problems - but is Director of Public Affairs might just have alienated its most influential customer base. Sport lifestyle apparel and footwear maker, New Balance, has relied on trendy Millennials to boost the appeal and value of its products, but by siding with the Trump administration, its most influential shoppers have started burning their expensive sneakers in protest.
With the crumbling leadership of traditional pillars of society - the captains of industry, sports stars and political leaders - an unlikely new hero of wholesomeness has emerged: a gangsta rapper. We chart the unstoppable rise of DJ Khaled from Miami DJ to music mogul. His positive message is resonating with Millennials and Centennials, all thanks to total mastery of digital marketing platform, Snapchat, where he has built an audience of more than 6 million devotees.
Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
If you want to hear more of our expert views, come visit us at http://www.eulogy.co.uk/views/