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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: Page 1
Jun 30, 2017

After weeks of talks, Theresa May’s Conservatives and the Democratic Republic Party have reached a deal. But it comes with a hefty price tag ̶  £1bn pounds. Is it a bung? A bribe? Or a bonanza? More importantly, is this the final bill, or will the DUP’s support be something that keeps on costing?

Snapchat has a new map feature, which according to its marketing spiel is a ‘whole new way to explore the world!’. But child safety groups are worried about the risk of stalking and bullying if young users make their location public. Is Snapmap a super fun social media innovation, or a potentially scary stalker tracking tool?

What floats, is the size of three football pitches, has a dentist, a police office and a bakery? The new HMS Queen Elisabeth warship. Is the UK’s new sea base the pride of the Navy? Or is it a £6 billion blunder that should be scuttled?

It’s been 50 years since the installation of the first modern day cash machines in the UK ̶ we now withdraw billions from them each year. But are we moving towards a cashless future, or will lovely lucre be dolled out of machines for years to come? 

A BBC Watchdog investigation has found traces of poo in iced coffee in branches of Starbucks, Costa and Caffé Nero. Stories like this are sure to turn your stomach and leave a bad taste in your mouth. But will the aversion linger? Has this unappetising finding put a dent in the reputation of the high street coffee giants? 

First of his name, Darren Jones MP made a memorable speech to Parliament. Just how important is a name? Were Darren not called Darren, would his rousing speech still sound as sweet?

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