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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Now displaying: Page 1
Aug 25, 2017

A crowd gathered and tears were shed as Big Ben bonged for the final time before being silenced for a four-year, £29 million renovation. Were the MP’s tears real? Will the renovation stick to schedule and budget? Why has this story generated so much coverage?  

Across the pond, the USA experienced its first total solar eclipse in 99 years. Millions of Americans gazed at the sky in what was an awe-inspiring moment as the sun and moon aligned. And in what has to be a contender for PR moment of the year, on a cruise ship in the Atlantic Ocean Bonnie Tylor sang total eclipse of the heart. Despite all the safety warnings Trump couldn’t resist looking directly at the sun. Will the President’s vision be affected?

Oh no, you didn’t Jeremy! Health Secretary Jeremy Hunt and Stephen Hawking got into a public spat over the future of the NHS. With Jeremy accusing Professor Hawking of peddling a 'pernicious falsehood'. Hunt has been widely mocked for claiming the world-renowned scientist is wrong about the scientific evidence. When it comes to interpreting studies and reviewing findings who has the better track record?  

What does a kilo of heroin seized by police in Catford have to do with Notting Hill Festival? That was what rapper Stormzy wanted to know after the Metropolitan police tweeted linking the raid to the upcoming Notting Hill Carnival. Were the Met wrong to link the drug bust to the upcoming Carnival?

Forget apprenticeships, never mind university, young people are looking to Instagram to build their careers. But is it a viable way to make a living? Just how many influencers can the social media platform support? When followers can be bought for as little as £3.99 just how much of their influence is real?

And finally, if you are worried about the new series of GBBO being on Channel 4 why not watch it on catch up and skip the adverts? This was the advice from new Bake Off judge Prue Leith. Yikes. As Channel 4 spent £75 million on the show, this remark may have left a bad taste in their mouths. Was Prue’s comment totally unpalatable or was she trying to ensure the show appealed to everyone’s taste buds? Either way, we can’t wait to watch the new series!

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