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The Headliner

Every week, media experts from Eulogy, an independent and award-winning communications agency, dissect the biggest stories to help brands understand and influence the agenda.
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Feb 6, 2020

In the second episode of The Shape We’re In, Eulogy’s Phil Borge-Slavnich speaks to Rubies in the Rubble, Toast Ale and Too Good To Go about the unique ways they are tackling the challenge of wasted food, while giving us consumers more bite-sized options to make a difference.

The idea of wellbeing is wrapped up in the choices we make. If we choose to eat healthy, nutritious food, we expect to feel good. This idea of cause and effect is obvious, and personal. Our individual action has an individual impact. Yet increasingly, we are being encouraged to change our behaviours for a reason that may feel distant to us—but is arguably more vital than any other. Our environment. We’re feeling a growing sense of anxiety over the impact our food choices make.

Alongside watch outs like single-use plastics and the carbon footprints of specific foodstuffs, the mountainous issue of food waste, by volume alone, towers above the rest. What we need are some examples of inspiration. People who are making a difference to what we consume and doing good to the planet as they do it. Our guests share the brilliant ways they are taking on one of the biggest issues of our time, while inspiring the public to do the same.

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